Smoothville came to me with great flavors and a loyal following—they just needed a brand to match the energy. I delivered a full identity refresh built around bold visuals, a playful tone, and two original mascots, Berry and Mixie. From a custom logo and color system to signage, event materials, and merch, everything was designed to work together and stand out. The result is a vibrant, character-driven brand that feels as fresh and fun as the smoothies themselves.
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Created a bold and playful visual system featuring a custom logo, vibrant color palette, and friendly typography—all designed to reflect Smoothville’s upbeat, flavor-filled personality.
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Introduced two original mascots, Berry and Mixie, to serve as the fun-loving faces of the brand. These characters add charm, storytelling potential, and visual interest across digital and physical platforms.
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Designed and produced a range of branded signage including a custom lightbox sign for the storefront, a feather flag for roadside visibility, and interior wall decals to extend the experience inside. Each piece helps create a bright, inviting environment that draws customers in.
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Delivered a full set of supporting materials including menus, business cards, gift cards, loyalty cards, branded tablecloth covers for events, and large-format event banners—each one visually aligned to strengthen brand recognition.
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Designed custom t-shirts for staff and customers, turning the Smoothville brand into something wearable and shareable, while reinforcing a sense of community.
The Scope
